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Amplify by Sussex Group

Acquire. Optimize. Scale.

What is Amplify?

Amplify by Sussex Group is a full-funnel performance platform that unites audience strategy, premium media, and rigorous optimization around an outcome: more customers at a sustainable cost.

  • Acquire: High-intent signals, contextual alignment, and precise local targeting across channels.

  • Optimize: Creative testing, pacing/dayparting, automated bidding, and more that move budgets to what's working.

  • Scale: Geographic and audience expansion once ROAS and payback are consistent.

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Channels & Premium Inventory

Multi-Channel Campaigns for Maximum Reach

​We deploy your advertising across a robust mix of digital channels, ensuring your message meets your customers wherever they spend time:​

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Display Advertising: Reach users browsing trusted websites and apps with high-impact banners and native ads.​

Video Advertising: Engage with compelling video content on premium sites and streaming services.​

Mobile Advertising: Connect with customers on the go through in-app and mobile web ads optimized for local relevance.​

Connected TV (CTV): Leverage the growing audience streaming content on smart TVs with targeted, measurable campaigns.​

Digital Audio: Reach listeners on streaming platforms and podcasts popular in your region.

Advanced Targeting & Localization

Precision Audience Segmentation
Our AI-driven platform uses first- and third-party data signals to target customers by:

  • Demographics (age, gender, income, household status)

  • Behavioral signals (purchase intent, interests, lifestyle)

  • Contextual intent (recent searches, site visits)
     

Geographic & Hyperlocal Targeting

Target at granular geographic levels from city-wide campaigns to neighborhood zip codes to maximize local relevance.

 

Language & Cultural Customization
Customize ads to resonate culturally and linguistically with your local communities, fostering authentic engagement.

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Smart Optimzation for Effective Spend and Results

Real-Time Bid & Budget Optimization
Our AI continuously adjusts budget allocations to prioritize high-performing segments and channels, maximizing your return on ad spend (ROAS).

 

Cross-Device & Cross-Channel Coordination
Deliver seamless messaging across desktop, mobile, and CTV devices, ensuring your customers receive consistent, engaging experiences wherever they interact digitally.


Creative Testing & Personalization
Automatically rotate and optimize creatives based on performance data and audience preferences, keeping campaigns fresh and effective.

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Measurement & Transparency

We provide consistent reporting that matters (i.e., impressions, clicks, revenue, and more). We track attribution and run a steady review of your business with daily to weekly optimization notes with monthly executive summaries tied to your P&L.

Why Sussex Group

  • Operator DNA: We've run brand and acquisition programs end-to-end, not just planned them. 

  • Proprietary tools: Forecasting, audience insight, and ROI analysis for business clarity.

  • Partnership Matters: Transparency, integrity, accountability, and shared scorecards.

Best Practices 

Define Success Metrics: Align campaigns with clear, measurable business goals (store visits, online orders, or lead generation).

Implement Conversion Tracking: Use online and offline tracking to attribute sales accurately.

Test Creatives and Audiences: Use A/B testing to discover what messaging resonates locally.

Leverage AI Recommendations: Use our proprietary tools to forecast outcomes and adjust spend dynamically.

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