PERFORMANCE ADVERTISING
Amplify by Sussex Group
How Amplify works
Acquire
For each project, we begin with a clear plan, work carefully, and share reports that highlight real results.
Optimize
We use high-intent signals, match content to context, and target locations accurately across all channels.
Scale
Start expanding into new regions and audiences once ROAS are stable.
Channels & Premium Inventory
We use a targeted mix of channels to make sure your brand appears where your customers are most active.
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Display Advertising
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Video Advertising
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Mobile Advertising
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Connected TV (CTV)
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Digital Audio Advertising
Advanced Targeting & Localization
Advanced Targeting & Localization
We target customers using a blend of data signals, including:
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Demograhics (age, income, household attributes)
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Behavioral signals (intent, interests, lifestyle)
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Contextual intent (recent searches & site engagement)
Geographic & Hyperlocal Targeting
Focus your targeting from the city level down to specific zip codes or neighborhoods to make your message more relevant to local audiences.
Language & Cultural Customization
Adapt your content to reflect the language and culture of your community. This helps you connect with people more genuinely.
Smart Optimization for Efficient Spend
Real-time Bid & Budget Optimization
Adjust your budgets to focus on the segments and channels that deliver the best results.
Cross-device & Cross-channel Sync
We keep your messaging consistent across desktop, mobile, and connected tv (CTV).
Creative Testing & Personalization
We regularly update and test creative ideas, using performance data to guide our changes.
Reporting Cadence & Transparency
You'll always know what changed, why it changed, and what we're doing next. We connect these updates to key outcomes such as CAC, ROAS, pipeline, and store traffic.
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Weekly optimization notes
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Weekly progress reporting
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Monthly executive summary tied to you
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Set clear success metrics that match your business goals, such as store visits, online orders, or leads
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Setup conversion tracking for both online and offline actions when necessary.
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Run A/B tests on your creatives and target audiences to what works best.
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Follow optimization tips to adjust your budgets as needed.
Best Practices, we'll implement
