About Us
Sussex Group is a top-tier advisory and marketing management firm dedicated to helping small and mid-sized businesses, emerging brands, and retailers achieve sustainable growth.
We combine 20+ years of cross-industry experience, including media agency planning and buying, technology, alcohol beverage, fintech, cpg, and retail, with proprietary AI tools to deliver marketing and advertising strategies that drive measurable impact.
Our Core
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Our Philosophy
We believe great marketing is rooted in empathy, respect, and human partnership, enhanced by technology and data clarity.
Our approach merges:
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Strategic Rigor – Proven consulting frameworks to define, position, and activate your brand.
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AI-Enhanced Execution – Proprietary tools to forecast, analyze, and optimize spend.
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SMB-Focused Personalization – Tailored solutions that respect your budget, timelines, and ambitions.
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Transparent Measurement – Every action is tied to meaningful KPIs, so you always know what’s working.
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What We Do
We provide end-to-end marketing solutions that balance creativity and analytics, ensuring our clients connect authentically with customers and achieve commercial success.
Our Core Services Include:
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Building Strong Brands – Positioning, messaging, and activation strategies that stand out locally and regionally.
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Managed Programmatic Advertising – AI-powered campaigns across display, video, mobile, connected TV, and audio.
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Consulting & Training – Coaching on analytics, campaign measurement, and AI tool adoption for smarter decision-making.
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Our Proven Approach
Whether you’re launching a new brand, scaling regionally, or refining your marketing ROI, we follow a clear, three-phase process:
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Understand Your Business & Audience – Deep-dive discovery and data-driven insights.
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Execute AI-Supported Campaigns – Blending creative strategy with real-time optimization.
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Analyze & Optimize Continuously – Transparent reporting, actionable recommendations, and measurable growth.
Our Values
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Empathy – Understand before advising.
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Love – Care deeply about your growth.
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Respect – Honor your time, goals, and investment.
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Honesty – Transparent communication, always.
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Recognition – Celebrate wins, big and small.
Mission
Help our clients sleep better at night, knowing they have the right marketing, advertising, and measurement in place, and a partner they can trust to ensure it’s done right.
